Braango is next-generation unified communications and customer engagement platform for businesses, dealerships, and franchises.
Braango Number is department, location or group specific single unified number, across text and voice, masking for representatives registered via Braango Dashboard.
Rooftop/Dealer represents a single stand-alone business or a specific location or department for a multi-location franchise
Personnel/ Representative is a person that is servicing customers. Each location can have multiple personnel associated with various groups or departments.
Supervisor is representative with privileges to real-time monitor all the conversations within the group that he/she is supervising. For TEXT communications, a supervisor can interject too.
Lead Grabber Mode A Braango feature wherein, every inbound lead is broadcast to all the sales rep represented by that braango number. First to respond to the lead owns the lead through out the customer/issue cycle
Regiona Connect allows Braango to automatically detect customer’s zip code and assign the customer to personnel that can serve that zip code
Information Engine allows customers to request product information along with pictures by TEXTING product id or code
API Integration, Braango has a vast set of APIs for providers to integrate with, for ex. CRM vendors, Lead providers etc
Client represents customer or lead that a business is serving
Partner is an enterprise that deploys Braango enterprise platform. For example, lead generators, lead resellers, portal providers, buy here pay here dealers, web form lead
Sub_Dealer represents a single stand-alone business or a specific location or department for a multi-location franchise
LP stands for landing pages
Dynamic Number Insertion (DNI) a technique wherein a unique number is displayed on a website/ Landing page for customers to call
Binding is the process of pairing up customers with dealer(s)
Bridging is when a connection a dealer and a customer is enabled so that both can contact each other, via TEXT and VOICE. Optionally Braango can send spoof message acting as the customer to the dealer and vice versa.
Early Binding mode where dealers and leads are matched upfront. Partner still has the choice to enable the bridge between the dealer and lead later in the conversation.
Late Binding mode refers to the option where leads and dealer are matched after initial message exchange between dealer and lead