Unresponsive Email Campaigns: Are You Using The Right Mode?
Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive and thus respond to few interesting ones that hit a chord with their needs. With spam filters and gmail promotion filter, there is very high probability that your email will go unnoticed. Here is a side by side comparison of SMS and Email marketing that will make you switch:
Open Rates: Based on Mailchimp’s latest survey, average open rate for email range from 15% to 30% with average click rate as low as 1.2%. In contrast, SMS has 98% open rate.
Email Click Rate: Similarly, average click rate for emails is between 2% to 3%. In contrast, SMS has click rates as high as 45% making it a preferred option for sales & marketing.
Interested in business texting but not sure how to get started? Reach us at firstname.lastname@example.org to schedule a quick meeting to discuss your requirements and Braango product features.